CTC International is a cosmetic clinic with a focus on high-ticket services, including hair transplantation—a service not widely known to be offered by them. Facing the challenge of low awareness and lead capturing capabilities, they enlisted our expertise to build a robust lead generation strategy.
As a local business, CTC International aimed to increase awareness within their community. We initiated an "Awareness, Consideration, and Conversion" funnel tailored to this specific client. The first two weeks were dedicated to guiding CTC International in building a landing page and setting up tracking through pixels. Once the infrastructure was in place, the campaign was launched, leading to increased calls and interest in their services.
In this phase, we employed lead capturing through Facebook forms and split-tested them with landing page forms. This strategy successfully reduced the cost to just $3 per lead. However, these leads initially had difficulty converting into sales. After refining CTC International's sales process, the leads began to close. The low cost of leads, coupled with the high ticket value of the service, resulted in a nearly seven-fold return on the first month's investment.
Our partnership with CTC International has been a resounding success. By focusing on local awareness and optimizing both lead capture and the sales process, we were able to generate high-quality, cost-effective leads. This led to a significant return on investment, validating the effectiveness of our tailored approach and solidifying CTC International's position in the high-ticket cosmetic service market.
"This team really knows what they're doing. They helped us get the word out locally and made it easier for us to turn interested people into actual customers. We've seen great results and couldn't be happier."
